ICANN Approves .hill Domain for Hillbillies
The Internet Corporation for Assigned Names and Numbers (ICANN), the oversight group for the
World Wide Web, has begun negotiations that could lead to the establishment of a separate domain for
hillbilly sites. ICANN said it has begun to have "commercial and technical negotiations" with West
Virginia internet registry Grandma's Guns-N-Jerky Inc. (GGNJ) about establishing a top-level domain,
or TLD, that would bear the suffix .hill.
"The inter-ma-net is a blazin' fast world," said "Appalachian" Andy McCoy, executive vice
president of Telecommunications and Spittin' at GGNJ. "And that's fine for some, I guess. But
we'uns want somethin' a little more down-to-earth, if you know what I mean. And this new do-main
will be just the ticket."
GGNJ is the primary phone, cable, and internet provider for much of West Virginia, Virginia, and
parts of North Carolina. The corporation, which began as a general store in Hinton, WV back in
1922, won the regional phone company in a card game in 1992. It began looking into establishing its
own domain when its operators experienced difficulty spelling "dot com" in the late 1990s. It is
the only internet provider in the United States currently using manual switchboards.
"Now our operators are pretty savvy gals," said McCoy, "but there's a lot of sites out there to
spell. And truth to tell, most of our customer's ain't interested in findin' a "googul," or a
"yahoo." Hell, we ain't even sure what'n those things is, an' Edna Mae has a terrible time at the
switchboard when folks ask for 'em. So havin' an easy way for local sites to set up would be right
neighborly."
GGNJ plans to offer special services to Appalachian sites using .hill addresses, including
special network connections to allow downloading of distilled spirits.
"Round here, "broadband" usually means thicker string between the cans," admitted McCoy. "So
we're really thinkin' that we need a domain where sites can set up proper-like for reg'lar folk, you
know, a little slower and without all that fancy citified Aitch-Tee-Emelle."
Not everyone applauds the move, however, especially local government officials who have been
trying to spur economic development and shed the rustic image of the Appalachians for years.
"The West Virginia High Technology Consortium has been working hard to grow one of the premier
technology parks on the East Coast," said governor Joe Manchin despairingly. "For God's sake, the
last thing we need is a home-grown hillbilly domain. We might as well take off our shoes and start
pickin' the banjo - we'd have just as good a chance of landing an investment from Intel."
If negotiations proceed as scheduled between ICANN and GGNJ, the .hill suffix should be active by
early 2006. Some sites are already being planned for the launch, and GGNJ reports that its clients
will be ready for them.
"There's a lotta folk real excited 'bout usin' the .hill sites to find themselves a date," said
McCoy with a wink. "You know, like them family finder sites, what lists all yer long-lost cousins
and such. Mighty handy, that'd be. Mighty handy."